Diploma in Business Administration (CityU)

 

This program of studies has been evaluated – accredited by the Cyprus Agency of Quality Assurance and Accreditation in Higher Education.

 

   

In the business world, the future professionals come face-to-face with important decisions in their everyday lives.

CityU’s philosophy is to prepare you for today’s competitive business environment by teaching the frameworks and techniques that will help you understand how it functions.

Our mission is to equip you with the necessary knowledge, skills, and tools which will enable you to shape a diverse mind-set and develop into world-class managers, leaders, entrepreneurs, and scholars.

   
Learning Outcomes
The Business Administration Diploma aims to help you gain the following learning outcomes:

Business knowledge: The basic functions of business which are accounting, marketing, management and economics and finance.

Critical Thinking: To identify business problems, study and analyze them and make sound business decisions.

Communication: To demonstrate leadership and communication skills (oral and written) and exhibit professional behavior.

Ethics: To recognize, analyze and choose resolution to ethical problems explicit or implicit in decision-making.

Leadership: To demonstrate business leadership and decision-making skills necessary to be effective managers.

Technology: To use computer software related to business.

Educational, practical and professional skills and attributes obtained:
  • Leadership style.
  • Setting targets, motivation, monitoring performance, coaching and mentioning.
  • Recognizing situations in which unusual ethical matters arise and applying ethical, societal and organizational values to situations and choices.
  • Conducting research.
  • Learning through reflection on practice and experience excellence in service, as a main success factor of any business establishment.
  • Analysis of effective management practices.
  • Developing skills and knowledge to ensure excellence in service, as a main success factor of any business establishment.
Five reasons to earn a Diploma in Business Administration at CityU:

1.      Versatility “Studying business opens many different career doors. Being able to study a variety of courses in the Business Administration Diploma is ideal for those who have yet to pinpoint their niche area.”

2.     It’s about people “Relationships and people are a big part of business. There are many areas of business – understanding the different divisions and how they all come together, coupled with good communication skills – that will help grow those relationships.”

3.     Real-world preparation “In the classroom you will be given real-life scenarios. We would work as a team and present our findings as you would in a business environment.”

4.     Supported learning “It’s a really supportive environment – you know your teachers and they know you by name.”

5.     Creativity “It’s a structured yet dynamic programme that allows students to learn creatively. The programme design encourages students to explore all areas of business to find what suits them best.”

Courses
1st Year – 1st Semester (6 ECTS each course – Total 30 ECTS)

Required

CENG-100 English Composition

Course Description This course aims at giving students the opportunity to develop creative writing skills on a mature level, emphasizing the literary effects of language. The program will provide work on writing letters, memoranda reports, resumes and personal essays and research papers.

CMAT-100 College Algebra

Course Description This course aims to equip students with the relative mathematical knowledge which is essential as a basis for students who will follow a degree in economics, finance and other associated study fields. Rectangular coordinates, graphs of equations, sequences, permutations and combinations are some of the topics that this course focuses on.

CBUS-100 Introduction to Business

Course Description This course aims to provide a solid foundation of the practical knowledge of important developments in business and the associated challenges of recent events in national and international economies. The course will illustrate the interrelated nature of business activities and the pressures and tensions that shape the process of decision making in business.

CCOM-100 Computer Applications

Course Description An introduction course in computer applications, focusing on microcomputer technology emphasizing file management, utilizing Microsoft Windows operating system, statistical tools such as excel, database software such as Access, Presentation software such as PowerPoint, and other popular software, such as word and outlook.

Electives

General / Liberal Arts (See Below)

  1st Year – 2nd Semester (6 ECTS each course – Total 30 ECTS)

Required

CENG-200 Advanced English Writing

Course Description The main aim of this course is to help students develop an appreciation in literature and practice writing critical and argumentative essays on various topics. It also aims at training students to become comparatively proficient in academic writing; that is the use of references, quotations, footnotes, bibliography etc.

CMGT-100 Introduction to Management

Course Description This course aims to provide an understanding of the main theories associated with the management of businesses and the ways that human behavior translates such theories into everyday practice. Attention is given to the different types of organizational structures and cultures, to the fundamental differences between private and public organizations and emerging trends at a local, national and global level.

CECO-100 Principles of Microeconomics

Course Description The aim of this course is to demonstrate the ways that businesses use economics as a basis for their everyday decision making in different industrial domains and across national and international borders. Students will become aware of how to solve economic problems in different contexts by breaking it down to its smaller constituent parts.

CACC-100 Accounting I

Course Description The aim of this course is to explore accounting as an indispensable part of business activities from different industrial domains and as a basis, upon which important decisions are planned, analyzed and implemented. Students will become familiar with a number of fundamental entities in accounting such as managers, investors and creditors.

Electives

Business (See Below)

  2nd Year – 1st Semester (6 ECTS each course – Total 30 ECTS)

Required

CACC-102 Accounting II

Course Description This course focuses on the preparation, use and interpretation of relative accounting information coming from the financial and operating statements of a business. The purpose is to guide students in the understanding and making sense of the fundamental ways that business activities partially arise from and relate to financial and managerial decisions.

CECO-102 Principles of Macroeconomics

Course Description Particular attention is given to the description, analysis and application of economic forces within the context of contemporary businesses and their relationships with the society and other main stakeholders in the external environment. Emphasis is given on the application and effect of economic principles on the ways that businesses operate in the long-term.

CMKT-100 Marketing Principles

Course Description This course introduces the role, tools and concepts of marketing especially in creating interactive communities between businesses, customers, brands, products and services. As such, a fundamental aspect of marketing is the creation of value for customers and the consequent development of loyal and royal customers by adapting to their individual needs.

CMKT-100 Business Mathematics

Course Description This course emphasizes performance of common computations found in the various functional areas of business. Students will use graphs, equations, ratio and proportion, percentage, and measurement systems to solve typical business problems such as the calculation of trade and cash discounts, markups, taxes, employee compensation, simple and compound interest, depreciation, inventory valuation, bonds and stocks, basic financial statement analysis, and business statistics.

Electives

General / Liberal Arts (See Below)

  2nd Year – 2nd Semester (6 ECTS each course – Total 30 ECTS)

Required

CBUS-220 Organizational Behavior

Course Description This course focuses on the role of the everyday behavior of employees and teams in shaping the effectiveness of businesses especially in their interaction with customers. There is an analysis of important concepts and theories which relate to aspects such as the motivation and personality of employees and the cultural and societal norms which are important in specific contexts.

CLAW-200 Business Law

Course Description This course provides the students with a basic understanding of the legal system of different countries and its consequent effect and involvement as an essential tool for managers in any business environment. The role of the government, the relationships between different private businesses and the protection of customers is explored in depth.

CMAT-200 Business Statistics

Course Description This course aims to make students aware of the various statistical concepts and techniques that could be of use to aid decision making in organizations in different industries. Emphasis is given on issues such as the role of statistical computer packages, the different data collection methods and the choice of sample sizes for different surveys.

CCOM-120 E-Commerce

Course Description The central goal of this course is to develop an integrative knowledge of the digital economy. It focuses on the information superhighway as the technological enabler that has dramatically changed the way in which companies orchestrate their value creation. This course, with a strategic perspective in mind, looks into the knowledge-enabled enterprises and the influence of electronic commerce in shaping the rules of modern business environments. From a managerial point of view, the course will delineate the skills and knowledge required in the digital world. Finally, this course also offers a technology perspective that touches upon the underlying IT mechanisms for electronic commerce.

Electives

Business (See Below)

  Business Electives

CMGT-210 Small Business Management

Course Description The ultimate scope of this course is the analysis of the most important determinants that shape the beginning and eventual operation of a small business and the ways that employee and managerial ideas are turned into opportunities. Essentially, students will become aware of the content, nature and scope of entrepreneurship and its association with issues such as culture and diversity.

CMKT-220 Public Relations & Publicity

Course Description This course provides an understanding of the effects arising from the application of public relations both in the private and the public sector. Emphasis is given in the relationship between businesses and media in shaping their image towards the external environment and the importance of issues such as corporate social responsibility in the strategic planning and development of businesses.

CACC200 Managerial Accounting I

Course Description This course provides an essential understanding of managerial accounting and its importance in affecting the economic decisions of businesses, especially at an internal level. Students will be introduced to relevant frameworks and the ways that they can utilize associated information to inform operational, tactical and strategic decisions in various competitive environments.

CMKT-230 Advertising

Course Description This course is an introduction to the concept of advertising. It explains the history, the evolution and the role of advertising in today’s business environment. Students will gain an understanding of the problems and principles of effective advertising, including a study of advertising media, and evaluation of the advertising program.

CMKT-240 Customer Behavior

Course Description The basic objective of the course is to familiarize students with the key concepts of consumer behavior. Particular emphasis will be placed on the practical application of these concepts to marketing practice as well as on consumer behavior research

CMKT-250 Marketing for Services

Course Description The main objective of this course is to familiarize students with the marketing of services. The course substantially contributes to the mainstream of knowledge on the services marketing and attempts to apply and adapt current ideas in marketing development from a product-oriented market to a service-oriented market. The students will be able to develop an ability to evaluate, implement and lead effective marketing programs in service companies and organizations.

CFIN-250 Finance for Managers

Course Description This course is designed to provide future managers with a level of practical understanding that is genuinely useful in the workplace by covering a range of key financial areas including: how to interpret financial statements; how firms are funded; understanding costs and pricing decisions and the principles of working capital management. Furthermore the course will provide an overview of corporate financing it covers topics on long term external financing of the firm and examines the concept of financial planning and financial performance analysis.

CMKT-202 Marketing Management

Course Description Marketing Management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value. Marketing management seeks to meet organizational objectives by effectively satisfying customers in a dynamic environment. This course provides an overview of marketing processes and marketing principles, and provides students with the opportunity to apply the key concepts to practical business situations.

  English Electives

CENG220 Business Communication

Course Description The course aims to develop students’ oral and written communication skills while at the same time enlarge their knowledge of the business world. The emphasis will be on improving both organizational and language skills needed for students to perform more efficiently in the world of international business. The units will focus on business topics such as Marketing, Advertising, Negotiating, Team Building, Meetings, Brand Management, Presentation, Economics Issues, etc.

CENG-230 Public Speaking

Course Description The objective of this course is to introduce the students to the issue of speaking in Public. Students will go through a step by step procedure on different types of speeches like: informative, persuasive special occasion and small group. Students will be shown how to achieve clarity and confidence during their speeches they must give is college classes, in career settings or in their communities.

Computer Electives

CCOM-220 Introduction to Multimedia

Course Description The course introduces the student to the basic concepts of multimedia and investigates on how multimedia is changing our world. The students have the opportunity to learn and use the cutting edge technology of Multimedia hardware and software through the final project.

CCOM-300 Web Development

Course Description This course is intended to provide students with the knowledge and skills necessary for building and evaluating web sites. It covers a range of topics including: basic concepts of the Internet and internet browsers, fundamentals of Website design, Websites building tools and languages, basics of XHTML (text, fonts, colors, images, lists, tables, frames, forms), Scripting and Scripting Languages (VB Script, Java Script), Website publishing, Website evaluation and assessment, case studies. The practical part includes applications using web design tools (such as FrontPage) and languages (such as XHTML and SIMSCRIPT).

Liberal Arts Electives

CHIS100 Introduction to Cyprus History

Course Description This course covers the major periods and the different relative debates in the history of Cyprus, including the classical civilizations, the Hellenistic and Roman periods as well as the different conquerors that have made their presence felt in the island over the last 1000 years. There is also an exploration of Cyprus’ present culture as a result of the effects of these different periods and conquerors.

CHIS102 Western Civilization

Course Description This course aims to introduce students to the main periods of Western history beginning from the antiquity right up to modernity, examining each period through its relative cultural, social, economic and political dimensions and the ways that these elements interacted with each other to produce each period’s unique identity and characteristics.

CPSY100 Introduction to Psychology

Course Description This course provides the basis for the understanding of different perspectives within the field of Psychology, including a review of its theoretical and methodological domains as a discipline and a review of the role of biology as a basis for understanding people. Through this course students are invited to develop their own personal development profile.

CSOC100 Introduction to Sociology

Course Description This course introduces students to the basic concepts and analytic categories in the field of Sociology, focusing on the major perspectives and general phenomena of social life. There is an identification of the complications in the intersection between Sociology and sexuality and the social impact of major issues such as religion, race and gender.

CSOC-200 Business Ethics

Course Description The main aims of the course are to enable, students understand the basic issues in and to promote specific cause of business ethics thought presentation of and discussion on theory and case studies.

CENV-200 Sustainability for Change

Course Description The main aim of the course is to enable, students understand the basic issues related with sustainability and change. It provides an overview on problems, responses and responsibilities of businesses, governmental policies and legislation associated with sustainability. The course will introduce students to communication theories relative to voluntary environmental programs in business and corporate communities, in order to evaluate and create mechanisms for stimulating behavioral change and education amongst individuals and organizations.

CPHI-100 Philosophy

Course Description Students will be introduced to the main philosophical debates of the 20th and 21st centuries and consequently, they will be expected to develop a critical argumentative position in lieu of these debates. There will be a focus on major philosophical movements including morality, ethics religion, gender, cultural relativism and respect for others.

CEUR200 European Union and European Integration

Course Description This course gives an introduction of the history, development and challenges facing the EU. It examines the basic structures and processes of EU governance. Special emphasis is placed on the rationale of integration (theoretical concepts and approaches), institutions, actors, policies and policy-making. The course also examines a number of current events and recent challenges facing the EU. Some of these topics include security challenges, the issue of enlargement of the EU (recent past and future), the challenges of EU policies on its neighbors, and issues regarding the financial crisis and related economic considerations. The course will follow the political and economic developments that are taking place within the EU throughout the duration of the course.

  Math & Science Electives

CMAT-304 Calculus

Course Description This course is designed to develop the topics of differential and integral calculus. Emphasis is placed on limits, continuity, derivatives and integrals of algebraic and transcendental functions of one variable. Upon completion, students should be able to select and use appropriate models and techniques for finding solutions to derivative-related problems with and without technology.

Admission Requirements
All applicants should meet the following conditions:
  • Have a high school diploma (or equivalent).
  • In exceptional cases there will be an interview or challenge courses or entrance exams or accreditation of prior learning in consultation with the moderator.
  • Meet the English Language Proficiency Requirements.
       

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Programme of Studies

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Program Information
  • Study:Full - Time
  • University:CUCN
  • Duration:2 years

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